![]() ![]() Or perhaps you have a group of retirees that prefer a soft acoustic track. Maybe you have an audience of millennials that would prefer a lofi hip-hop beat. ![]() What is the age of your learners? Where are they located geographically? What are their interests?Īll of these factors can help you determine the best genre, or style, that would resonate most with your learners. When selecting a genre for your background track, think of your audience demographics in detail. Always choose an instrumental track, with no vocals. Rather than adding a benefit, songs with vocals still tend to lean toward distracting. ![]() Most often, song vocals are entirely unrelated to the learning material. This is extremely distracting for learners and is a detractor for the overall experience.Įven if your instructional video doesn’t have a voiceover, we still don’t suggest using a song with vocals. You don’t want your voiceover competing with vocals in the background. This voiceover needs to be the focus of your instructional video. The reason? For the majority of instructional videos, a voiceover will be explaining instructions in detail. This is also known as an instrumental song. This may go without saying, but you want to choose a background song without vocals. Here are our tips for selecting the best background music for your instructional video: Selecting the right background music for your instructional video is a fine detail that can boost learner retention and create the best possible learning experience. One that is straight-forward, clear, and concise. As instructional designers and video creators, we always want to provide our learners with the best possible experience. With all of these stipulations, selecting the right music track can be a struggle. And with 3,000+ genres to choose from, it can be overwhelming to find the best tune for your learners. The music must truly be in the background, set at a volume that is comfortable for the learner and that doesn’t detract from the core message of the video. Our consensus? Background music can be supplementary beneficial for learning, as long as the song selection is relevant and relatable to the audience. This topic has been long-debated in the literature. Is background music distracting for learners? And for topics that are notoriously dull, a groovy background track can improve view retention and engagement. It adds a little extra flavor and spice to your learning experience. It’s used as a trigger to bring the memory back.īackground music sets the feel and tone of your instructional video. That’s the end goal with background music. Just think for a second about your own experience: you know when an old song comes on the radio and it instantly transports your memory back to a time when you were younger? Well-selected background music has the power to deepen learning experience by emotionally connecting your audience to the content. If it’s not making your learning experience better, then why do it? Music shouldn’t be added to instructional videos “just because.” As instructional designers, every small decision we make (such as using background music in a video) should be an enhancement to the learning experience. Why add background music to instructional videos? And the science side requires use of data and demographics to narrow your scope and focus on your audience interests. The art side requires a detection of ingenuity and uniqueness that will resonate with your audience. Selecting the right background music is a combined art and science. Wrong genre and it turns people off.īut when you get it right – mmm, it’s magical. ![]() Too loud and it’s distracting. Too up-tempo and it’s confusing. While it may seem like a granular detail, background music has the power to make or break your instructional video. Have you given much thought to the background music in your instructional videos? ![]()
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